Great merchandising, they make everything look delicious. Good beer selection, lots of wines, etc. Usually have a good and interesting beer featured at a good price.
Intimidating Wine selection due to it's enormity. Also, a great beer selection. Grab a piece of pizza next door at Nantucket Bakery for $1 and peruse good wine and good beer.
There's always yum yums in the deli and sweet staff behind the counter (especially Nick). I wander in often close to midnight for one more bottle of wine and a pint of B&Js Mint Chocolate Cookie.
Don't expect to find a loaf of bread, you'll be sent next door to the bakery. Unless your toddler likes artisangrilled cheese sandwiches you'll be out of luck here for wheat bread.